An increasing number of Android users are making the switch to the iPhone, according to a report from Apple Insider.
Consumer Intelligence Research Partners (CIRP) conducted a report based on interviews of 400 new iPhone 5s and 5c buyers, which indicated that more customers switched from Android this year than in 2012.
When the iPhone 5 was launched one year ago, approximately 16 percent of iPhone 5 buyers said they were upgrading from an Android phone, compared with at least 20 percent this year.
The increased percentage of users making the switch is also noteworthy as Apple sold considerably more new iPhones at this year’s product launch. The global demand for smartphones is on the rise, and the amount of iPhone buyers getting a phone for the first time was also greater.
The category noticing a decrease is the amount of iPhone buyers upgrading from a basic phone, a BlackBerry, or another smartphone platform, as there are fewer people who still don’t have a smartphone, Blackberry, or Android this year.
Apple Users Coming Back for More
CIRP also noted that an increased number of iPhone buyers this year already owned an older model of the phone. The number grew from 55 percent last year to 56 percent this year.
The amount of IOS buyers upgrading to a newer model of the phone would logically increase in connection with the growth in Apple’s market share, as customer satisfaction also continues to remain at high levels, says the article.
However, the increased percentage of returning iPhone buyers is just over 18 percent up from last year. The amount of new iPhone buyers switching over from the Android platform is up even more, at 25 percent.
Apple and Samsung are by far the world’s two largest smartphone vendors. New iPhone customers are more likely to make the switch from Blackberry, while more new Samsung users came from HTC and Nokia.
Ultimately, Apple earned the business of 20 percent of Samsung converts, while only 7 percent of previous iPhone buyers made the switch to Samsung.
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